The concept

Sustainable alternative
EcoHotels was founded in 2020, as a responsible and sustainable alternative to the large and dominant online travel agencies (OTAs), whose business model and high commissions severely decimate individual hotels´ identity, concept and bottom line. EcoHotels´ mission is to be a community for hotels, sharing knowledge and best practices, and standing side by side to promote sustainability in the travel industry.

Community for travelers
We also aim to be a community for travelers, who care about acting as responsibly as possible, and want to have a trustworthy source of information as to which efforts and certifications the hotels that they choose to visit work with – and wish to travel as sustainably as possible, supporting high-quality, certified hotels and helping make travel a force for good around the globe.

Experience from the hotel industry
The founding members of EcoHotels all have experience from working in the hotel industry, and our booking site stems from seeing the discrepancy between how OTAs act towards hotels - and how we wished they would act. An OTA is a useful and powerful tool, when looking for accommodation – but as someone we all know once said: with great power comes great responsibility.

Completely independent of the large OTAs
We have created a responsible booking site, completely independent of the large OTAs. EcoHotels is for sustainable and certified hotels, but any kind of concept could come up with the same idea, creating a community.

We're not just another affiliate
We´re not just another affiliate (which most online booking sites are), and to that end spent a number of years and a great deal of money building our own booking engine from scratch. This is why we can act 100% in accordance with our beliefs, and not compromise on doing what we think is best for hotels and travelers as well as for our own booking site and community.


Why book with EcoHotels

Dear traveler!
Did you know that the dominating booking sites in the world take a horrifying 15-30% in commission of the hotel rate, if you book through them? Did you know that the booking sites are not taxed in the countries where they operate, draining not only the hotels´ bottom line, but the communities in which the revenue is generated – revenue that could have been used to create growth, jobs, better welfare?

Fair principles, low commissions was created for sustainable hotels as a response to that, and is based on fair principles, low commissions and a shared community for best-practice and knowledge sharing – because true sustainability means sharing all your best ideas and experiences!

The traveler of the future
The traveler of the future is already here, and demanding responsibility and accountability from their hotels of choice, without compromising on the comforts and luxuries that you expect from quality hotels. is a tool for the sustainability-conscious traveler, who values commitment and responsible actions equally to a good experience and a comfortable stay.

Trustworthy certifications
At EcoHotels, we only cooperate with hotels that we know are truly committed to sustainability, and have the trustworthy certifications to prove it.

In addition to this, we have committed ourselves to supporting reforestation, increase of bio-diversity and removal of plastic waste from oceans for every booking made on our site. 

World´s largest
We believe that tourism, one of the world´s largest industries, has the potential to be a power for good, bringing resources and connectivity to the world.

We pledge to do our best for the dedicated hotel owners out there, working hard to create a sustainable and hospitable environment for you to visit. And we pledge to make it simple, transparent and easy for you to make the best and most sustainable choice.

Searches for eco hotels last month
Number of hotels
Rooms available today

Who's invited?

We ensure that only truly dedicated and certified hotels are on our site – at the same time, we understand that sustainability has many faces and that each hotel may have its own approach to sustainability, prioritizing what lies closest to their hearts. There are many certifications out there, and some are more intense than others (and some are just greenwashing, as we’re sure you agree). So we have decided to use the Global Sustainable Tourism Council’s framework. Being certified by a GSTC-Accredited Certification Body or being certified to a GSTC-Recognized Standard will be the gateway to joining our site.

Green Key Certification

Green Key is a voluntary ecolabel for hotels, hostels, campsites, holiday parks, small accommodations as well as conference centres, attractions and restaurants. The Green Key award is based on compliance with strict criteria in the areas of environmental management (water, energy, waste, cleaning, etc.) and sustainability education (staff, guests, suppliers, etc.). Compliance with the criteria is confirmed through a rigorous application process and verified at on-site audits. The award is valid for one year at a time. Currently, more than 3,200 establishments in 60 countries are Green Key awarded. The programme is managed by the international charity, the Foundation for Environmental Education. Green Key is endorsed by the World Tourism Organization and its hotel criteria are recognised by Global Sustainable Tourism Council. 

FEE International Head Office
Green Key International
Scandiagade 13
2450 Copenhagen SV

Green Globe Certification

The Green Globe International Standard for Sustainable Tourism has been developed over decades of research and development. It is the original Standard that all tourism eco-labels are based on. The Green Globe certification is a structured assessment of the sustainability performance of travel and tourism businesses and is based on internationally accepted criteria developed during the 15 years of the Green Globe program. Green Globe is active in harmonizing with other established sustainability certification programs around the world. The process of harmonization contributes to maintaining core criteria and at the same time address regional issues through the adoption of locally developed standards.

Green Globe Headquarters
1223 Wilshire Blvd., Suite 925
Santa Monica, CA 90403

Travelife Certification

Travelife is an internationally recognised accommodation sustainability programme. Travelife was developed in 2007 in response to a growing global understanding that businesses needed to take a more proactive role in operating responsibly to address climate change and conservation. Containing a range of criteria that assess accommodation performance in the areas of  human rights, labour, community engagement and environmental impacts, the GSTC-recognised standard was designed by the tourism industry, for the tourism industry. A global team of independent auditors visit every property to conduct an audit against the Travelife Standard.  

Travelife Ltd
30 Park Street
London, SE1 9EQ

EarthCheck Partner

EarthCheck is the world’s leading scientific and environmental benchmarking, certification and advisory group for the travel and tourism industry. For over 30 years, they have worked with leading research centres and universities around the world to address the key sustainability and climate change issues facing tourism destinations, communities and enterprises. EarthCheck believes that the planet deserves more than half measures. Using a science based approach, they help travel and tourism organisations increase efficiencies, maximise guest experience and minimise their environmental footprint. With changing regulatory environments, rapidly evolving markets and complex risk implications, organisations require specialised tools and expertise.

EarthCheck Headquarters
189 Grey St
South Brisbane QLD 4101

BiosphereTourism Partner

Biosphere © is a full management and positioning system for a destination, company or tourism product, through accompaniment and advice on continuous improvement towards the “Horizon 2030”. Through the fulfillment of a series of requirements (directed towards climate change, environmental, social, economic and cultural issues), it offers the opportunity to entities in the sector to design products and services with a new model of non-aggressive tourism, satisfying the current needs of customers and users, without compromising future generations. The Biosphere Methodology translates the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda of the United Nations, which were sponsored by UNESCO and UNWTO, to the tourism industry. This certification guarantees an adequate long-term balance between the economic, socio-cultural and environmental dimensions of a destination, reporting significant benefits for the entity itself, society and the environment.

BiosphereTourism Virtual Office

Good Travel Seal

The Good Travel Seal is a certification program for sustainability, health and virus-awareness, introduced by the Good Travel Guide as a response to COVID-19, in 2020. It is especially created to serve small, family-run enterprises (SMEs). The program offers a simplified version of the GSTC Standard, tailor-made for B&Bs, small hotels, hostels, guesthouses and more. This step-in program also prepares medium-sized hotels for GSTC-Recognised certification. A unique benefit of the Seal is its transparency. Through a publicly available score card in the Good Travel Guide (pilot Bonaire) we show customers exactly in which aspects hotels perform well and in which not. The Seal is the most friendly-priced certification in the market and has a free add-on Virus-Aware Seal to enable businesses to be certified for observing all measures against COVID-10 and other virus contamination.

Good Travel Guide & Seal
Rapenburg 8
2311 EV Leiden, The Netherlands

The “Green Star Hotel” Program – Egypt’s Green Certification Program in support of Sustainable Tourism

The Green Star Hotel (GSH) is a national green certification and capacity-building program managed by the Egyptian Hotel Association (EHA) under the patronage of the Egyptian Ministry of Tourism.  The GSH program offers an opportunity for hotels operating in Egypt to be internationally recognized for raising their environmental performance and social standards while reducing their operational costs.  A team of certified local and international experts guide interested hotels through a sequence of training and information support sessions leading to field audits to ensure compliance with the program standards prior to granting the GSH certification.

Green Star Hotel Programme
Egyptian Hotel Association (EHA)
8, El Sad El Aly St. 1st floor,
Dokki Giza – Egypt


GreenSign / InfraCert – Institute for Sustainable Development in the Hotel Industry

The GreenSign sustainability seal is awarded by the InfraCert - Institute for Sustainable Development in the Hotel Industry. The certification is practical, specially developed for the hotel industry and based on high standards in accordance with EMAS and DIN ISO 14001. With the GreenSign seal, InfraCert offers hoteliers an integrated and sophisticated test system that structures, evaluates and documents ecological, social and economic aspects of hotel management in over 90 criteria. The hotelier is given the opportunity to further expand his sustainability activities and to efficiently optimize the operating processes. In Germany, GreenSign is the market leader as a sustainability seal for hotels. It has also established itself internationally with over 250 certified hotels in 14 countries.

InfraCert – Institut für Nachhaltige Entwicklung in der Hotellerie
Katharinenstraße 12
10711 Berlin
Tel. +49 (0) 30 318 62 84 21


Turning crisis into opportunity

At the time of writing this, many parts of the world are closed down and societies are struggling with the Corona pandemic - the world as we knew it only a few months back has changed. Although we are in the eye of the hurricane, with the primary focus on minimizing loss of life, and supporting those of us who are the most vulnerable, many voices are also addressing the future, and the value of recognizing – in time – that we have the opportunity to not return blindly to the former status quo. At EcoHotels, we have been working with sustainability in the travel and tourism industry for years, and as many of you interested enough to be reading this know – once you pledge yourself to thinking sustainably and to making the best choices for your business, it permeates every aspect of your life.

Awareness of climate change has been on the rise, and understandably so – the repercussions are coming at us with greater and greater force and frequency, and the consequences are becoming uncomfortably tangible. At the same time, we have been up against a reluctance to making major changes – our way of life, our industries, our societies – we have not been willing to compromise on very much, we want green improvements to solve our needs, we are not prepared to go without. Seeing the steady upsurging of generation Z, becoming the first generation to care enough to create an actual movement, reminiscent of the youth movement of the 60´s and 70´s, has been heartening, but also heartbreaking – our youngest generation is actually scared for their future, and frustrated with the older generations, who are in decision-making positions, dragging their heels on actual change.

And along came the Corona virus, showing us that it is actually possible to make radical and drastic changes, when faced with an immediate threat. Down through the history of mankind, we have been subjected to crises before, and although terrible to live through, crises are often the catalyst to change. Plato is credited for coining the phrase “Necessity is the mother of invention,” and often crises acts as the catalyst for fast and brave innovation, leading to rapid advances in technology, policy, and procedures. We learn from them, and become stronger and more resilient for future events. We learn to cooperate – even with our rivals or competitors, acknowledging that we are stronger together.

Working closely with the hotel industry, and operating out of Denmark, a country that chose a drastic lock-down approach to the crisis, we are seeing a level of commitment to each other, across industries and union affiliations, that is truly empowering. To save as much as possible of the hotels in the country - the industry that´s been hit the hardest and can look forward to a long and tough rebuilding period - already talks are taking place discussing the need to regulate AirBnB and other homestay providers, who have turned into unregulated and unsafe money-making machines, not contributing to job creation or growth in the local communities, and effectively pushing out young people from the property market by driving up rents. Also, we´re hearing conversations about standing together against greedy online travel agencies and booking sites, who stop at nothing to grab as many and as high commissions as possible, to the detriment of hotel owners, who are forced to hand over as much as up to 30% of their daily rate – making it hard to make ends meet, it´s expensive to run a hotel. Many also share the sentiment that staycations should be targeted more in advertising and communication for climate reasons – maybe we don´t need to fly somewhere for a city-break, we can get a lovely mini-trip just by hopping on a train and going to another part of the country. This is just in our part of the world, and related to our industry and society – but reading the news, we can see the same determination emerging everywhere.

So to sum up… We´re worried for our fellow man, for our friends and loved ones, we´re in awe of the people working in healthcare around the world, and we can´t wait for this to be over. But we´re also hoping that real change will come of it, and that we will be brave enough to rethink our way of life, and sense of entitlement.

Why to become a partner

Dear Hotel, We’d love to have you join our movement towards a sustainable future, and at we welcome all sustainable hotels and sincere eco-entrepreneurs, strongly committed to sustainable development! provides a booking site based on fair principles: low commissions, best practice sharing, and a sense of community – ensuring that we can continue to run our properties with a passion for sustainability.

It´s time for us to stand shoulder by shoulder with the businesses that are the core of our business – the hotels. Without you, there is no EcoHotels!

The hotel industry worldwide is suffering, and EcoHotels wants to do everything we can to support it, ensuring a sustainable future that can also – literally – sustain us all.

BEING THE CHANGE... is committed to giving back to the environment, planting trees to increase reforestation and bio-diversity.

Initially, the trees will be planted in Denmark, helping this overly farmed country to increase eco-diversity and create a livable habitat for insect and animal species, as well as reducing CO2.

But other projects are under way and in the near future, we will enter into sustainable alliances to plant trees around the world, through the EcoHotels Foundation, which is in the process of being established.

There are many certifications out there, and some are more intense than others. So we have decided that the Global Sustainable Tourism Council’s list of approved certifications will be the gateway to joining our site.

Let’s be a power for good
Tourism one of the world’s largest and fastest-growing industries, and we have the potential to be a power for good. For that to happen, we need more facts, more transparency, and less greenwashing. aims to be a tool for the sustainability-conscious traveler, who values commitment and responsible actions equally to a good experience and a comfortable stay.

We hope to welcome you into our family, and work with you towards a brighter and more sustainable future – full of exciting adventures across the world!



We have offices all over Europe and we look forward to explore market opportunities with you.

Send us your request


Hotel Partners FAQ

We've tried to answer any questions you may have about becoming a partner here. If you have a question about making a hotel booking with Eco Hotels, please see FAQ below.

How can I register with

 Fill in the “Hotel sign up!" form and click on "send form". Your hotel will be evaluated for participation. The next step is to sign our hotel agreement and finalise your participation by uploading information on the extranet.

Are there any charges to register?

 We do not charge anything to register your hotel with You only pay a commission over the booked room nights for your hotel through

How do I update availability, rates and other information?

 You can update availability and rates online via the extranet. Our team will assist you in making changes to content, rates and/or availability of rooms.

How do I receive the confirmation for a reservation?

 You will receive the confirmation by email and in your extranet overview (after a booking is made online).

Where and when does the guest pay for his/her hotel invoice?

 The guest pays at the hotel upon arrival or departure. The guest will pay the rate that is confirmed by email to the hotel (as published on the website).

What can I do to receive more business through

 It is important to offer the best room rates and best possible availability. Furthermore, having a truthful and informative hotel description including actual photos of your hotel will help us sell your rooms. Our team will support you in getting the best out of the website.

Terms and conditions

General Terms and conditions - Eco Hotels

These terms and conditions (the “Terms”), as may be amended from time to time, apply to all services (the “Services”) made available by Eco Hotels ApS, Denmark, org no. 41291354, Danasvej 36B, 1910 Frederiksberg C (“”) online, through mobile devices, by email or by telephone. 

By using Services hereunder using our website or any of our applications through whatever platform  and/or by completing a reservation, you agree to the Terms.

Privacy Policy

This Privacy Policy describes how processes your Personal Data. "Personal Data" is any information with which one can, directly or indirectly, identify a physical person. Please read this Privacy Policy carefully to understand how and for what purposes we process your Personal Data. We aim to keep a high level of protection of your integrity. mainly processes Personal Data to develop and maintain the services, handle your bookings, improve your experience  and to communicate with you.

Collection of Personal Data

When you visit and use our website/app, we process personal data about you by using cookies. This data is used to improve our website, the user experience and to perform costumer support.

We also process your personal data when you use functions on our website, such as signing up for our newsletters, sending us data or requesting information about one or more of our services, when searching a hotel and when confirming a hotel booking.

The personal data we process are: 

  • IP- Adresses (used in our temporary log files up to 5 days after which these are deleted).
  • Contact details such as names, e-mail address, telephone number, address, company names and other identity information you provide when making your booking (e.g. regarding persons you travel with)
  • Requests or special needs you add in comments when making a reservation
  • Information regarding your hotel searches and your hotel bookings via our webpage/app

We may use your personal data for the following purposes:

  • The processing is necessary in order for us to fulfil our agreement with you. If you make a hotel search or a booking we process personal data in order to be able to provide our services. 
  • Personalising your experience on our website: We may use personal data we collect about you to provide you with a personalised experience on our website, such as providing you with content in which you may be interested in and making navigation on our sites easier.
  • Marketing: The personal data you provide to, may be used by us for direct marketing purposes. Before we do so, however, we will obtain your specfic consent to have your personal data used in this way. You may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each e-mail you may receive, by indicating so when we contact you, or by contacting us directly on

Information Sharing and Disclosure:

We may share the personal data with others, for instance our hotel partners or companies that provide services for hotel partners(e.g. channel managers), in case you make a booking. We do not otherwise share personal data with third parties, except for the requirement to disclose your personal data as required by law when we reasonably believe that disclosure is necessary to protect the rights or property of or others when we have reasonable grounds to believe that such rights or property have been or could be affected.

Mobile Apps and Use of Personal data in relation to Social Media: may make available mobile applications for download from various mobile application marketplaces. We may also provide social computing tools directly or indirectly to enable online sharing and collaboration among members who have registered to use them. These may include forums, wikis, blogs and other social media platforms. When downloading and using these applications or registering to use these social computing tools, you may be asked to provide certain personal data. These applications and tools may include privacy statements with specific information about their about collection and handling practices. Read those supplemental statements to understand what the tools and applications may do. Any content you post, such as pictures, information, opinions, or any other type of personal data that you make available to other participants on these social platforms or applications, is not subject to this Privacy Policy. Rather, such content is subject to the Terms of Use of those applications or platforms, and any additional guidelines and privacy information provided in relation to their use, as well as the process by which you can remove your content from such tools or get help to do so. Please refer to them to better understand yours, ours, and other parties' rights and obligations with regard to such content. You should be aware that the content you post on any such social computing platforms may be made broadly available to others.

Hotel Partners: When you enter into a hotel booking, you are entering into an agreement directly with the hotel you book. Such hotel will be data controller for any information obtained by them connected with your booking. These hotels will have privacy statements with specific information about their collection and handling practices. Read those statements to understand what processing they will perform. They will maybe also rely their processing on consent or agreement. Any informaton obtained by the hotels, directly or indirectly, is not subject to this privacy policy.

Legal Basis for Processing of Personal Data

When you visit our website, the basis for the processing of your personal data is that it is necessary for us in order to pursue our legitimate interests in improving our website and customer experience, cf. Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation) which entered into force on 24 May 2016 and will apply from 25 May 2018 (“GDPR”), article 6(1)f.

When we processes personal data in order to provide our search and booking services the basis for the processing can be that it is necessary for the performance of a contract where you are a party cf. GDPR article 6(1)b or is necessary for the purposes of the basis legitimate interest pursued by us in providing our services cf. GDPR article 6(1)f.

In addition to the above, we may process your personal data for tracking and profiling for purposes of direct marketing, behavioural advertisement, location-based advertising and/or tracking-based digital market research, or if you subscribe for newletters and other marketing material. In these cases, the basis for this processing is GDPR, article 6(1)a, or article 9(1)a.

We do not believe our site is appealing to children, nor are they directed to children under 16. We do not knowingly collect personal data from persons under the age of 16. If you are a parent of a child under 16, and you believe that your child has provided us with information about him or herself, please contact us.

International Transfers

We may transfer your personal data to so-called “third-countries” outside the EU/EEA. However, this is only if you make a booking at one of our hotel in such countries and only to the extent neccesary to perform your booking.

Please contact us if you have questions on our use of data processors, engagement of other data controllers or transfer to third countries, including any requests of documentation of the necessary levels of data protection. Find our contact information at the end of this Privacy Policy.

Your Rights as a Data Subject

You have a number of rights regarding personal data relating to you. is committed to helping you with excersising your rights as an individual and to do so please Contact Us. These rights include:

to know what personal data we process about you, for what purposes we process it, and whether we disclose the data to others;

to rectify your personal data if it is incorrect;

in certain cases, to have some or all of your personal data deleted;

in certain cases, to have the processing of your personal data restricted to storage;

to transmit or receive the personal data concerning you, which you have provided to us, when the legal basis for the processing is your consent or a contract with you, unless it is a matter covered by the GDPR, article 20(3) or (4) (so-called data portability);

in certain cases and on grounds relating to your particular situation, to object at any time to the processing of your personal data;

to withdraw any consent that you have given to the processing of your personal data, without affecting the lawfulness of processsing based on consent before its withdrawal;

to lodge a complaint with a supervisory authority: or

to not be subject to a decision based solely on automated processing, which produces legal effects concerning you or similarly significantly affecting you, unless the decision is necessary for entering into or performing in accordance with a contract between you and us, or the decision is authorised by Union or Member State law to which we are subject, or the decision is based on your explicit consent.

Information Security and Accuracy

We endeavour to protect your personal data and to maintain its accuracy and in order to do so we implement reasonable physical, administrative and technical safeguards to protect the personal data submitted to us, both during transmission and once we receive


We will retain your Personal Data for the period necessary to enable you to use our services, to provide our services to you (including the service of a online user account (if created)), to comply with applicable laws, to resolve disputes with other parties, and otherwise as necessary to allow us to conduct our business, including to detect and prevent fraud or other illegal activities. If you wish to request that we no longer use your personal data, please contact us on We reserve the right to retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Sensitive Data

Unless specifically requested, we ask that you not send us, and you not disclose, on or through the Services or otherwise to us, any Sensitive Personal Data (e.g., social security number, taxpayer identification number, passport number, driver’s license number, or other government-issued identification number; financial account number, with or without any code or password that would permit access to the account, credit history; or information on race, religion, ethnicity, sex life or practices or sexual orientation, medical or health information, genetic or biometric information, biometric templates, political or philosophical beliefs, political party or trade union membership, background check information, judicial data such as criminal records, or information on other judicial or administrative proceedings).


Cookies: A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. Cookies are typically categorised as "session" cookies or "persistent" cookies. Session cookies help you navigate through the website efficiently, keeping track of your progression from page to page so that you are not asked for information you have already provided during the current visit. Session cookies are stored in temporary memory and erased when the web browser is closed. Persistent cookies, on the other hand, store user preferences for current and successive visits. They are written on your device's hard disk, and are still valid when you restart your browser. We use session ID cookies, these cookies are temporary and expire once you close your browser (or once your session ends). We use preferences cookies when you are a registered user and login, these cookies allow a website to remember choices you have made in the past, like what language or currency you prefer, or what your user name and password are so you can automatically log in. If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.  Some of our business partners may use cookies on their sites. We have no access to or control over these cookies. This Privacy Policy covers the use of cookies only; it does not cover the use of cookies by any advertisers. You can change your choice by amending your browser settings at any time. If you disable cookies that we use, this may impact your user experience.

Links to Other Sites

The website may contain links to other sites that are not owned or controlled by Please be aware that is not responsible for the privacy practices of such sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personal data. This Privacy Policy applies only to personal data collected by this website.

Changes to this Privacy Policy

We will not reduce your rights under this Privacy Policy without your consent. We reserve, however, the right to modify this Privacy Policy at any time, so please review it frequently. If we decide to change our Privacy Policy, we will communicate this at our website, by e-mail or by other communcation means.

Contact Us

If you have a question about this Privacy Policy or our handling of your personal data, or if you no longer wish to receive marketing e-mails from, please Contact us on or follow the unsubscribe instructions included in each marketing email.


You have the right to make a complaint at any time to

Borgergade 28, 5.
DK-1300 København K
+45 33 19 32 00